ASOS ships to over 237 other countries from its two distribution centers in the UK, and provides free shipping to Singapore for orders over SGD$85, otherwise SGD$12.
More About ASOS
ASOS is the largest online fashion and beauty retailer store in the United Kingdom. ASOS was set up in June 2000 by Nick Robertson and Quentin Griffiths. The headquarters of ASOS is in Camden Town (Greater London House building). The main center of ASOS is located in Barnsley, South Yorkshire. Department for Customer care is in Hemel Hempstead. The full form of ASOS is As Seen On Screen. It mostly focuses on the needs of youths all over the world.
ASOS has got more than 4000 employees. It encompasses over 850 brands along with its own clothes and accessories. It offers over 50000 branded items across clothes, jewelry, cosmetics, etc. New products keep coming every week in its warehouse. ASOS provides shipment to more than 237 countries through its two distribution centers located in the UK. More than 21 million unique people visit ASOS. It has got more than 7 million active customers around the globe.
Important Features of ASOS
ASOS provides cat walk model videos to its potential customers on the site. Furthermore, it has its own fashion blog where articles regarding celebrities and entertainment are posted. ASOS links the related items within the posts to clothes and other relevant items on the main site.
Discount wing of ASOS
With a vision to attract customers seeking for more discounts on the products, ASOS Outlet was started. ASOS Outlet offers those products which belong to the previous season or are end of the line at a discounted price. The link is provided on the main page of ASOS for the Outlet landing page. Its main competitors are SecretSales, FillMyCloset, BrandAlley, and ShopStyle. The outlet is an out-of-box initiative by ASOS in the discount sector of online marketing and is often compared to an online TJ Maxx discount store.
ASOS Fashion Trends
Fashion Finder displays the latest fashion trends and gives links to products supplied by competitors if the product the customer is looking for is not available on ASOS. The site also permits its users to build and share their set of clothing with accessories from their dream brands and run catwalk videos. Due tremendous increase in the craze for mobile applications, ASOS launched a new mobile phone application called Fashion Up for highlighting the products and services of every new season.
ASOS initiative for Kids
In order to attract the kids, Little ASOS which was a children’s collection was launched by ASOS in February 2009 but was eventually phased out at the beginning of 2011 as it was unable to generate the expected profit. The collection was designed to fulfill the needs of babies up to 24 months and children aged from 2 to 8 years. Apart from clothes ranging from high fashion brands like Diesel, Tommy Hilfiger, etc, Little ASOS launched many unique and independent labels like Cath Kidston, No Added Sugar, and Bob & Blossom which were very popular. The collection had a number of exclusive brands which were only available only at ASOS. Lee Kidz, one of the most popular denim and casual wear range for girls and boys from classic US denim brand, Lee was solely available at ASOS. High-level footwear labels like Converse, Havaianas, and Ugg were also readily available to its customers for purchase.
ASOS Communication Platform
With a vision to give a communication platform to its customers ASOS Life, was launched on 13 April 2009 in beta and the official launch to the public took place on 6 May 2009. It is a part of the ASOS site which permits the users to create their own profiles and communicate with ASOS by means of forums, blogs, and groups. The pure-play retailer announced the launch of the ASOS Life community through Twitter and Facebook was used for announcing the launch of ASOS Life.
Login for e-commerce and community site is kept the same for existing customers but they need to choose a username for gaining access to ASOS Life. The site posts blogs with the help of its employee members and a help forum that helps its customers to answer each other’s queries. Additionally, an “ideas” section allows customers to give suggestions for improving the quality of the site. Also, there is a provision for rating each other’s suggestions. ASOS Life was later on renamed ASOS Blogs and it can be accessed with the help of a tab added to the main navigation bar, titled Blogs.
ASOS Loyalty Scheme
In order to give privilege to its esteemed customers, ASOS launched ‘ASOS Premier on 17 November 2009. It is a new delivery loyalty scheme, having similar features as that of Amazon.co.uk with Amazon Prime. ASOS Premier is currently available only to UK residents and there is a possibility for international development in near future. Free Next Day Delivery, Nominated Day Delivery, and Free Returns are offered by ASOS Premier. ASOS Premier USA gives free Express delivery to its customers for an entire year just for $29. All premier accounts are privileged by advance sales notifications and discount codes. There is a provision for free ASOS magazine, 10 issues per year for ASOS Premier account holders.
ASOS Monthly Magazine
ASOS also issues a monthly magazine which was launched in 2007. It ranks 18th in the UK and has got a readership of 449,971 and is oriented toward females, ASOS magazine is being distributed in the UK at present. The online version can be of the magazine can be purchased by those who have no access to the hardcopy.
ASOS Global Market
With an ambition to cater to global needs, ASOS launched three international stores center in France, Germany, and the US in 2010. Three more sites were launched in Australia, Italy, and Spain in 2011. There was a tremendous increase in international sales by 142% in the 2010 financial year. Inspired by the large success international market ASOS established its first international office in Sydney, Australia, in 2012. It further extended to the US in 2013 in Rochester.
Sponsorship in Sports
ASOS has been a sponsor for the McLaren Formula One team from the start of the 2014 Formula One season. ASOS logo was present on the back of the rear wing of the racing car.
Shopping Via ASOS Mobile Apps
Don’t forget to download ASOS mobile app, their mobile app is easy to access and very user-friendly with an interactive design. This app is available for phones and tablets to find and save what you want you can still shop every piece you’ll find on ASOS by ASOS mobile app.
How to use Asos Promo Codes?
How to apply the ASOS discount code online during checkout. ASOS Singapore offers discount codes and promotional coupons through ASOS voucher codes, text links, and banner ads. Online shoppers can simply save money by using ASOS promo code Singapore and deals, there are two simple ways to save your money online, first, one is the deals and offers section just visit our site and choose your ASOS promotions and deals as per your choice.
Click on the GET DEAL link and you will be automatically redirected to ASOS dedicated landing page and enjoy the special discounted price products on that page. Another one is ASOS Promo Code just click on the REVEAL COUPON button and your voucher code will automatically copy into your clipboard enter that coupon code during check out and simply save money with your online orders with ASOS Singapore.
If you are a student enjoying 10% off by using the ASOS Student discount code, enter your NUS Extra Card number during checkout to save. Another way to redeem these student discount codes register/log in with UNiDAYS and you will get a unique student discount code. ASOS student discount code is only valid for students who are currently studying in the United States, UK, Australia, Ireland, and New Zealand.